Golden Path provide good deal of business travel is related to incentive travel. Incentive travel is business-related travel that is designed to provide motivation or incentives to help businesspeople become more successful. Incentive travel is business travel that helps motivate employees or partners. According to the Golden Path: "Incentive Travel Programs are a motivational tool to enhance productivity or achieve business objectives in which participants earn the reward based on a specific level of achievement set forth by management. Earners are rewarded with a trip and the program is designed to recognize earners for their achievements."